BrandTecr
Your Partner for Growth, Channels and Cluster Effectiveness
Turn to us for growth, sustainable cluster development or to land & expand in D-A-CH or CEE.
We jointly plan, engage, execute and win.
More than 25 years of experience in solutioning RTMs, GTMs, channel sales, impactful ecosystems and clusters, and in building product and solution narratives for sales, development in value transformations.
About Us
Your partner for successful sustainable innovation and growth
We accelerate your growth by co-working your operation and bowtie model, your customer journeys, your digital innovation, all powered by market research, advisory, project management and business development and pulling in necessary specialists as needed.
We are rooted in the IT / digital industry and in sustainability - tech with our background coming from IBM, BCE, Innovation Centres and working mostly with Austrian and European cooperations, clusters and scaleup's which also form part of our ecosystem.
Our growth, solution sales and transformation knowledge and exerience is based on our background in working in and with large companies, in heavyecosystems in their expansion to DACH, CEE and with midsize and selected scaling businesses in expanding to DACH or the EU or even US where we work with expansion partners.
Our work is based on proven methods including data analytics, design thinking, solution enablement and sales framework paired with pragmatic and streetsmart thinking. BrandTecr's team members assemble a minimum of 15 years of leadership, sales, consulting and execution experience - each.
Sales - Clusters - Narratives
Sustainable operation models that stick
SALES BY STRUCTURE & INNOVATION
Get the best out of your existing teams by our tailored services that unleashes your team's potential, helping to boost sales performance and catch untapped potential.
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CLUSTER & COMMUNITY DEVELOPMENT
You ponder about building or expanding a cluster community into DACH, CEE, EU? You want to work with a triple or quadruple helix model to reach new members, customers and project partners? We help you to step to transform innovation ecosystems into sustainable clusters, either as cluster strategy mentor or "hands-on" as cluster developers. We use different working methodologies for effectivity.
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CLEAR SOLUTION NARRATIVES
You know well: unclear product narratives or tech-brand solutions sold by blurry explanations lead to offerings that ultimately lower trust in a brand or lead to uncompleted sales cycles and thus more churn. We focus on your customers, RTM and GTM to create a crystal clear offering narrative and sales enablement to create the base setting for a successful sale. Increase your brand sales readiness by extracting value out of data and your brand values, what problems you solve for your customer and their customers and what difference you make to the world.
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Multichannel Client Journey Experiences
Ready to go a next step?
To create a great customer experience along your touchpoints you need to orchestrate the mix of your physical, human and digital assets and you may need to partly rethink or evolve your business and processes and how the combined use of technologies would make sense. In any case you will then need a robust program and project management to turn ideas into action. We will help you achieve your integration goals.
Learn MoreESG / CSR Status Monitoring
ESG / CSR Performance Test & Monitoring
ESG/CSR Performance Test & Monitoring: Ensure sustainability & social responsibility with comprehensive tests & monitoring of your ESG/CSR performance.
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References for successful innovation and growth of our advisory and services business
Scope: Increase customer experience. Design-thinking for a better customer lifecycle and touchpoint management. Find and define consistency and brand levers while supporting the business to growing to the next stage. Depict the needs for a better information governance model to realign the information flows in a multi-country structure (HU, CZ, PL, VI).
Midsize family owned biopesticide company operating in CEE & VietnamAdvisory to the Owners Scope: Segmentation of potential offerings, clarification of each offering and create right messages for technical and business audiences, creating inbound client journeys.
Enterprise Client: SaaS provider – Utility ScaleUpAdvisory to the Board & CIO office Scope: Improve customer service, beyond f2f and phone contacts. Transform the digital communication and infuse self aid support tools for different customer groups. Persona creation, customer care level management improvement, operation model improvement.
Family owned brewery in AustriaOwner & CIO Scope: Total asset transformation support for two lightbulb factory transformations of each about 5000m2 including land buildings, people and assets into new production and commercial hubs in Italy and France.
Global corporate manufacturerAdvisory to the European Executive Board and CFOOur Guided Support Will Make An Impact ... Guaranteed!
Reference details on request. Please contact us for further information, we are happy to listen and assist!
Please contact us: Brandtecr.com info@brandtecr.com Your BrandTecr Team