Organisations should follow a structured but at the same time agile digitization and AI roadmap, which spreads optimism, but making a halt to any complacency in your organisation. There is much to win but also to loose if you do not manage innovation in a digitized X.0 world wisely.
Very often enterprise behavior is not supporting trying and evolving in an innnovative matter, however success in the digitization field is always breeding and cooking several areas with prototyping of MVP's and evolving them with a structured project management and milestones.
Do not think digitization as a marketing tool but how Digital & AI can support profound change in your business for either better and more efficient development, production, collaboration, sales and to create better findings or to support a data and finding based automated decision making.